Adi Tobias
Head of Customer Experience - SSA
In her career spanning over 14 years, three continents, and multiple industries, Adi has demonstrated her drive and commitment towards customer-centered change. With her rich experience in top-tier Financial Services, Market Research, and now Technology firms, Adi has used her background in marketing strategy to champion insights-driven communication, leveraging her broad skill set in customer experience and service design. Adi is currently the Head of Customer Experience at Uber. Where she and her team are committed to delivering superior experiences through transformative CX strategy and best practice.
