Shushanik is an energizing executive with an over 17 years impressive expertise in banking, telecom, IT, postal, forwarding and consultancy industries, now the CEO and founder of Whitebone – the experience management consulting agency.
The agency is working closely with its international and local customers to maintain sustainable growth and development of their businesses with excelling in management of all four directions of experience:
- Customer Experience
- Employee Experience
- Product Experience
- Brand Experience
Starting from strategy and culture, working closely on quality control, operational optimization, customer service, marketing strategy, most up-to-date technologies and going through business and data analysis, journey mapping, process and product design and implementation Shushanik and the team are ensuring the most desirable outcome their customers and partners may look forward.
Shushanik is also the associate professor of Customer Experience Management (first academic classes of CX in the region invented by her initiative), Creative Thinking Techniques and Social Marketing classes at the best universities of Armenia.
She is also the student mentor in American University of Armenia and the entrepreneur mentor in Bridge for Billions IDEAapp.
Firm dreamer, believer, thinker and doer!