At Awards International we pride ourselves on offering the best opportunity to companies to tell their business stories. We are focused on building on our reputation for having the fairest process for deciding business awards winners.

Each of our Awards programmes are judged by a large panel of independent and impartial business professionals, who are passionate about their role and meet our stringent criteria.

During the finals, many finalists’ presentations will be taking place and scored by the judges in what will be a large gathering of best practice in one place. Each of the judging rooms is set out for spectators and many of the presenters will open their sessions to others to watch and learn.

Every entrant whether an individual, SME, or large organisation has the same chance of impressing the judges and taking home the trophy on the day.

Judges are selected based on their experience and qualifications in a certain industry or business discipline. We aim to have large panels of independent experts, enabling us to allocate a reasonable number of entries to each judge to ensure that the evaluation is thorough.

Advisory Panel

Ian Golding

Customer Experience Consultancy Ltd

Nienke Bloem

the CX Game

Daniel Ord, CCXP

OmniTouch International

Marcus von Kloeden

OmniTouch Pte Ltd

Olivier Mourrieras


Craig Lee

Activate Experience

Chantel Botha


Diane Magers

Customer Experience Professionals Association

Jan Richards

Dublin Airport

Olga Guseva

Integria Consult

Bawa Grover

Hexagon Analysts and Consulting Services Private Limited

Sirte Pihlaja


Stefan Osthaus


Anita Siassios

ManagingCX Pty Ltd

Gokhan Kara


Marlan Hardie

World Wide Technology

Endorsement of Scoring Model by Cranfield School of Management

The scoring methodology and criteria are endorsed by Cranfield School of Management, one of the top Post Graduate Business Schools in the World.

Process for Scoring and Assessment

Recruitment of Judges

Awards International undertakes a comprehensive and rigorous process in the recruitment of Judges for each of the Awards programmes.

Judges are identified and contacted based on their relevance to the subject matter and categories available to enter.

All potential Judges selected by the Awards International Team as well as potential Judges who contact us directly must submit a CV to be accepted by our Judge Acceptance panel. Only after acceptance can they become a Judge.

Upon acceptance, each judge must also agree to the terms and conditions of becoming a Judge as well as accepting the terms of an NDA and Confidentiality Agreement.


The Awards are very comprehensive in terms of categories, very well structured and represents the truly leading brands in the region. It's an award to be taken seriously.
Roy Hutchinson, Chief Marketing Officer at Dunia LLC

The key USP of the Awards is that the judging process is totally anonymous and fair. The dual submission (online and presentation) is an excellent approach and a benchmark to be followed by other awards.
Maheshkumar Mathilakath (Mahesh), Head of Branch Network & Distribution Strategy at Commercial Bank of Dubai

One of the robust award program which provides a great learning experience each time. It is an honor to be recognized by Awards International. Great job!
Syed Faizan Ahmed, Manager-Corporate Development at NMC Healthcare

Well organised, very professional & transparent process. We are looking forward to participating again next year.
Niam Buckley, Marketing Manager at P.K. Properties

Very few award experiences do it right, from the caliber of the judges, diversified participants, clear & straightforward process for all those involved, and above all, believing in the fair approach and integrity & transparency of it all.
Fadi Nwilati, CPA, CGMA, CEO at Kaizen Asset Management Services

Judging process was well thought of and transparent. The online judging allowed us to get insight into the initiatives proposed and read in depth about them, rather than just listening to presentations and scoring soley based on that.
Hashem Stietiya, Head of Environmental Consulting at Bee'ah